I'm excited to share this post with you!
Aizawa Emiri's store opening was a rather big event.. It was announced with her newest Spring collection when she uploaded photos on her Instagram and blog about her shoots in Hawaii. There was a huge clue in one of her photos of her in a beautiful dress looking like a real life Disney princess and theatre that had ‘April 2016 Emiria Wiz, Shinjuku, Coming Soon’ written on it. The excitement set in..!
Could she really be opening a store..?
Once it was officially announced, I was extremely excited and I couldn't wait to hear more about when it would open, where it would be and how it would look. I had very high hopes and I must say, she didn’t disappoint at all. In fact she exceeded my expectations by far with her exquisite looking decor and classy, princess-like atmosphere. The advertisement she posted up giving us a feel of how her store would look impressed me so much! ..☆..
This was the photo she uploaded to her site giving the details about the store event opening.
On the 14th & 15th May, she would be there at the store meeting her adoring customers, and novelties would also be available first come first served!
I'm a sucker for brand novelties..
At first I was happily surprised that she had decided to open her store along the Main Street of Kabukicho, Shinjuku! Impressive..!
From across the road her store front lights up the street despite being broad daylight with her gorgeous colourful video footage above the entrance, and bouquets of flowers line the street. I was expecting to see the longest queue but to my surprise, regardless of being the second day, there was but a few people. Yey for me!
Apparently the first day people waited for 4 hours or more to get in to the store, so I felt rather lucky to wait just a few minutes..
Towards the entrance there were but more flowers and security stood at the door. The anticipation was so exhilarating! I couldn't wait to go inside to look around and feel the extravagance of this magnificent looking store!
It's on the second floor, so once climbing the stairs and entering, on the left you first come across her newest collection items with the main floral print of her new Spring collection 'Be My Self.'
Here the novelties are also laid out to see.
Everything is very beautifully decorated with colourful springlike flowers matching the new items print, and the theme is continuous throughout the store.
The atmosphere itself is breathtaking! Its bright and the flooring and surfaces are marble.
Elegant decorations adorn the store and everything is carefully placed in a thoughtful and sophisticated manner.
The cash desk is very nicely positioned at the head of the store, her Logo behind in gold.
Oh so elegant..!
The two changing rooms behind the cash desk each side are beautiful inside; spacious, containing a huge mirror, and even a fancy chair that looks fit for royalty!
It even has gorgeous golden candle shaped wall lighting dangling with sparkling crystals! The carpet is lovely and soft too..!
Looking down her store from the cash desk, you can see the clothing rails on the left and a marble surface on the right containing glass cabinets with more of her items inside. It is very spacious, and the items were placed neatly and decoratively for ease of browsing.
The items in the containers include accessories such as earrings, make up bags, wallets and a bikini! (Loving the newest purple floral print!)
Further down the store there are more dresses on the left and shelves containing her gorgeous fedora hats, and more bikinis and sets etc.
One thing I really LOVE is the added grandeur of a chandelier at the bottom of the store over a large marble surface. Nothing says class like a chandelier though really..
The marble surface is really useful for either placing your bag or coordinating a few items together to get a good look.
Behind that is a huge mirror which really makes the store look a lot bigger. Love that feeling of spaciousness!
At the bottom of the store to the right is a staircase lined with pink carpeting which leads up to another floor containing her shoes.
The stairway to heaven..!
I must say I absolutely ADORE the way she set this part of the store out! This is most definitely every girls dream shoe closet! Take a look at this!
WOW right?? Just.. Wow!
Again..! Spacious! Marble floors! Shoe closet! Ohh my..!
And again the cute decoration of flowers everywhere.. No wonder I love Emiria Wiz.. Everything is just so beautiful..! ..✿..
Of course I had to try on a few pairs..!
Love the decoration of shoes around this door here.
This leads to the hair / nail salon she also has available use in the future.
Unfortunately we couldn't go inside as this was where she was doing her make up at that particular time, I just saw her as a staff member walked in, see the yellow through the door? That was Emiri..!
Unfortunately I wasn't able to meet Emiri despite waiting around for a bit more than an hour. I must admit I was a little disappointed that she wasn't out greeting all her customers anyway, but I asked the staff if and when she would be making an appearance and the fact no one knew was a little disappointing..
Anyway! I tried on a few clothes and bought two dresses, a pair of earrings and a hat and was able to get the special blanket and tumbler novelties! Yey!
I would have bought a lot more items but a lot of the things she had on display in her store were just samples of items to come.
Here are my purchases!
The maxi, tight dress, earrings and hat..
..And the tumbler and blanket novelties.
Overall, my experience at the store was fabulous, the staff were very polite and helpful, the atmosphere is so elegant and her overall styling of the store is perfect.
I love Emiria Wiz as a brand as the quality of all items is very high. Never had a problem with anything personally, the prints are unique and of good printing quality, and most of all its all florals, pinks and pastel colours!
I also admire and am very inspired by Aizawa Emiri as a role model for all women here in Japan and everywhere!
She is beautiful, polite, kind and independent and has huge dreams in which she has made a lot of effort and achieved herself!
Very inspiring and admirable!
Let me know what you think about her store in the comments, and if you have any questions I'll be happy to answer them!
Until my next post,
Take care everyone!